PPC MANAGEMENT
Pay-Per-Click (PPC) campaigns can be difficult to manage. If you are not experienced in writing ad copy according to stated guidelines, you don't understand the PPC model and you can't get your head around CPC (cost per click) and other concepts, you might want to think about having a PPC Manager for your campaign.
What is involved in PPC Management?
If you hire a PPC professional, such as a Google Adwords Professional (see the bottom of this page for the Adwords Professional logo and link to the Adwords Professional Status of one of our company Directors), you are assured that this individual has passed Google's examination (showing competency in the concepts of Adwords Management) and that he or she has managed campaigns of a certain value - currently a minimum of USD 1,000 for 90 days - through Adwords.
Your PPC Manager should:
Consult with you regarding your expectations for your PPC Campaigns.
Help you clarify your bidding terms (by preferably conducting KeywordResearch for your industry terms).
Write ad copy that is consistent with PPC guidelines.
Evaluate your campaign on a basis that both of you agree on (for example, some clients with big spends want their campaigns monitored and re-evaluated daily, while smaller campaigns might be re-evaluated on a monthly basis).
Depending on the type of consulting your PPC Management includes (e.g. if it is integrated into overall SEM efforts, including SearchEngineOptimization), your PPC consultant might suggest new terms that you are unable to receive adequate organic (SEO) results for, he or she might include PPC conversion figures and ROI calculations in your monthly site metrics, etc. PPC campaign management will be most effective if tied into your overall online marketing efforts.
If you would like to talk to us about managing your PPC efforts, please contact our PPC Management staff here.
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