KEYWORD RESEARCH
Keyword Research Definition
See definition here.
Keyword Research Consulting
Whatever your online marketing plans involving search engines and/or PPC advertising might be, they will be unfocused and only guesswork if you don't first conduct keyword research to see what search engine users are actually typing in their search engine queries. If you build a site with excellent text and PPC Advertising campaigns targeting the phrase "lunar potato chips" (a silly example, but one that proves a point) and NOBODY is typing this expression in search engine queries, how many search engine referrals will you get? Probably none. How often will your PPC advertisement come up on search engine results pages? Never.
Without conducting proper keyword research, you don't know what text and resources to put on your site to get search engine traffic. Our Keyword Research Consulting services include providing detailed lists of the terms relating to your products that people are typing into the search engines and advice regarding which of the terms in the keyword research report best match your products and services. With this information, you can then either add the necessary text and resources to your site yourself, or we can help you to do so with our Search Engine Optimization consulting.
Keyword Research Training
Our Keyword Research course is described here.
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